AI Insights · Timothy · January 2025
Top Consumer Finance Apps in Guatemala Q4 2024: Unified Platform Insights
Discover the performance trends of the top consumer finance apps in Guatemala during Q4 2024, including BANRURAL and Bi en Línea, with data from Sensor Tower.
In the fourth quarter of 2024, several consumer finance applications in Guatemala demonstrated notable performance trends on the unified platform. This analysis, based on data from Sensor Tower, provides insights into the weekly downloads and active user metrics of the top five apps.
BANRURAL showed fluctuating download numbers, starting with 18K at the beginning of October and peaking at over 20K by mid-December. The app maintained a strong presence with weekly active users ranging from approximately 1.1M to 1.4M throughout the quarter.
Bi en Línea experienced a consistent download pattern, remaining mostly between 10K and 13K. Active users also reflected stability, with figures consistently around the 800K to 900K mark, indicating a robust user base.
Banca Móvil BAC had download numbers that varied slightly, from about 7K to 9K. Weekly active users showed a slight decline from 485K at the start of the quarter to around 420K by year-end.
The performance of Código Banrural was characterized by a significant peak in early November with downloads reaching approximately 14.6K, before stabilizing to around 3K towards the end of December. Active users decreased from 124K to about 94K during the quarter.
Finally, Banco Azteca Guatemala maintained steady download numbers, generally around 5K each week. The app's active user count increased slightly over the quarter, from 84K to about 91K.
For more detailed insights and data, visit Sensor Tower to explore further trends and analyses for these applications in Guatemala.
